Sometimes, when we want to buy something, we will look at the price first, and we, as customers, will look for and choose a cheaper price. So price is a very sensitive thing.
So, to win the competition in business, you must research the market, especially if you are currently selling commodity products such as rice, fruit, and other agricultural products.
Because goods such as salt, rice, and fruit are priced sensitively.
So, if you have a price-sensitive item, it's better to ask the market for a price! And sell it a little cheaper. For example, if a competitor sells for 20,000, you can sell for 19,500. So it's 500 more affordable. But you also have to package it neater than competitors.
Then, if you want to sell at a higher price, the method is:
You can play with the packaging's design, color, and pattern. Because people usually look for lower prices. Yes, people are looking for cheaper prices, but on average, people will prefer the benefits.
For example, when buying a commodity such as coffee, we must consider the price first. Then, packaging, brand, and contents. So it's just a little different.
When a customer wants to buy, he first looks at the price. If you don't have a budget for marketing and want higher prices, you have to pay attention to value. What value will the customer get? And usually, the value is in the design, logo, and packaging color.
Certain colors have a higher price perception, for example, black, cream, dark brown, pink, and yellow. You can play with the colors to increase the price slightly.