Long lasting business strategy without virality

Are you confused and uncertain about determining the right business strategy? If yes, you are on the right site because currently InterNews Hub will provide strategies for building a strong business without virality.

Virality can occur due to 3 factors namely.

1. Influence: when we provide social structure information below, there will be a very, very small tipping point. Because people who have a social structure below them do not have high capacity and networks, for the book to reach the tipping point, it must be conveyed to the early adapter. 

 

People who have the social structure above have influence—for example, celebrities, top-level CEOs, and business owners.

2. The information content must be contagious. For example, we provide information to early adopters who have a high social structure, but the information doesn't work to spread it or the information generally people already know. So virality will be difficult to form.
3. The right medium.
For example, the medium here is a place or platform.

The dilemma of virality

1. Being Exposed
Suppose you have a very viral business or service where everyone knows our services and products. And our products are exposed extraordinary. Ultimately, everyone will see the advantages and disadvantages of our business. And this will also make us exposed to competitors.

2. Temporary Drives
Suppose our product goes viral very quickly. So, the person tends to move, not because of the product or legality aspect but because of the involvement factor. So when the product goes viral, it's our followers who buy it, not early adapters.

The right way to build a business without virality

 1. Selected Audience.
We have to select targets that will truly be our target audience.

2. Inward expansion
We can imitate the Japanese way of doing business. Usually, Japanese people consider customers to be number 1. They prefer to maintain the loyalty of 1 customer rather than having to look for new customers. 

Usually, if Japanese people have a restaurant business, they are not in a hurry to open a branch because they are afraid that the quality will decline. And he was afraid that his customers would leave.

However, it is different from the German way of doing business. If Germans do business, they will prioritize employees. So they are more concerned about their employees ensuring that they get sufficient welfare, Libyan. This is a form of inward expansion.

3. Early Adopters
Early Adopters are people who have the social structure above. The meaning here is not necessarily a conglomerate but one that influences other people. This concept will be longer lasting than followers who follow along. If you join in, you usually won't last long. Because usually they will buy because of discount promotions or other lures.